{"id":6076,"date":"2020-05-26T14:31:27","date_gmt":"2020-05-26T14:31:27","guid":{"rendered":"https:\/\/www.elexoft.com\/blogs\/?p=6076"},"modified":"2020-05-26T14:41:06","modified_gmt":"2020-05-26T14:41:06","slug":"how-to-find-your-target-audience","status":"publish","type":"post","link":"https:\/\/www.elexoft.com\/blogs\/how-to-find-your-target-audience\/","title":{"rendered":"How to find your target audience?"},"content":{"rendered":"\n<p>What should any business owner start with when choosing a promotion method?<\/p>\n\n\n\n<p>That&#8217;s right, with the definition of your target audience.<\/p>\n\n\n\n<p>Do not waste your advertising budget, focusing on the success of competitors or colleagues. Your potential customers may be completely different from them; an analysis is necessary. You can do this in the form of text, in the form of a table or diagram, or you can create a mudboard for your <a href=\"https:\/\/www.elexoft.com\/digital-marketing\">target audience<\/a>. Any of the methods answer the questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Where does your potential client live?<\/li><li>What is his education and field of activity?<\/li><li>What are his values?<\/li><li>What are his needs for information, and what methods of obtaining he chooses?<\/li><li>How does he behave when buying? Who influences his decision?<\/li><li>What are his interests, habits, hobbies?<\/li><\/ul>\n\n\n\n<p>Most likely, you just thought: \u201cAm I a detective or a killer? Where will I get all this information? \u201d<\/p>\n\n\n\n<p><strong>Let&#8217;s call you a scout or portrait painter. That&#8217;s better, right? \ud83d\ude42<\/strong><\/p>\n\n\n\n<p>When you can give answers to all these questions and describe in detail your potential client, then you can easily choose the way to promote your product or service.<\/p>\n\n\n\n<p>There are a lot of tools for promotion by 2020. Some social networks are worth it! And in each of them sits a completely different audience, with their own interests and needs.<\/p>\n\n\n\n<p>For example, on Facebook &#8211; an adult business audience, it is best to promote a B2B (business-to-business) product \/ service. The presence of your company on Instagram increases its image in the eyes of the consumer, because it is the most popular network. If you are not on Instagram, then you are not at all! It is best to promote B2C (business-to-consumer) services there. If you think that Odnoklassniki or Twitter is already \u201coff topic\u201d, then perhaps you are losing your share of customers in these social networks.<\/p>\n\n\n\n<p>We advise you to conduct an analysis of the audience, even if you have already done it! Describe it in more detail, including even the most minor details. They will be able to help you understand your audience even better.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What should any business owner start with when choosing a promotion method? That&#8217;s right, with the definition of your target audience. Do not waste your&#8230;<\/p>\n","protected":false},"author":2,"featured_media":6077,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[51,89,49,37,88,90],"class_list":{"0":"post-6076","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-digital-marketing","8":"tag-digital-marketing","9":"tag-how-to-find-your-target-audience","10":"tag-seo","11":"tag-software-houses","12":"tag-target-audience","13":"tag-target-audience-new"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to find your target audience? | Elexoft Technologies<\/title>\n<meta name=\"description\" content=\"What should any business owner start with when choosing a promotThat&#039;s right, with the definition of your target audience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.elexoft.com\/blogs\/how-to-find-your-target-audience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to find your target audience? | Elexoft Technologies\" \/>\n<meta property=\"og:description\" content=\"What should any business owner start with when choosing a promotThat&#039;s right, with the definition of your target audience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.elexoft.com\/blogs\/how-to-find-your-target-audience\/\" \/>\n<meta property=\"og:site_name\" content=\"Elexoft Blogs\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-26T14:31:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-26T14:41:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.elexoft.com\/blogs\/wp-content\/uploads\/2020\/05\/How-to-find-your-target-audience.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jimmy bee\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jimmy bee\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.elexoft.com\/blogs\/how-to-find-your-target-audience\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.elexoft.com\/blogs\/how-to-find-your-target-audience\/\"},\"author\":{\"name\":\"Jimmy bee\",\"@id\":\"https:\/\/www.elexoft.com\/blogs\/#\/schema\/person\/7ead362a3649184eb5e1eef405193f39\"},\"headline\":\"How to find your target audience?\",\"datePublished\":\"2020-05-26T14:31:27+00:00\",\"dateModified\":\"2020-05-26T14:41:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.elexoft.com\/blogs\/how-to-find-your-target-audience\/\"},\"wordCount\":354,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.elexoft.com\/blogs\/how-to-find-your-target-audience\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.elexoft.com\/blogs\/wp-content\/uploads\/2020\/05\/How-to-find-your-target-audience.jpg\",\"keywords\":[\"Digital Marketing\",\"How to find your target audience?\",\"SEO\",\"software houses\",\"target audience\",\"target audience new\"],\"articleSection\":[\"Digital Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.elexoft.com\/blogs\/how-to-find-your-target-audience\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.elexoft.com\/blogs\/how-to-find-your-target-audience\/\",\"url\":\"https:\/\/www.elexoft.com\/blogs\/how-to-find-your-target-audience\/\",\"name\":\"How to find your target audience? 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