{"id":7065,"date":"2022-02-14T13:47:47","date_gmt":"2022-02-14T13:47:47","guid":{"rendered":"https:\/\/www.elexoft.com\/blogs\/?p=7065"},"modified":"2022-02-14T13:50:13","modified_gmt":"2022-02-14T13:50:13","slug":"top-4-seo-hacks-that-every-digital-marketer-should-know","status":"publish","type":"post","link":"https:\/\/www.elexoft.com\/blogs\/top-4-seo-hacks-that-every-digital-marketer-should-know\/","title":{"rendered":"Top 4 SEO Hacks That Every Digital Marketer Should Know"},"content":{"rendered":"\n<p>Search Engine Optimization (SEO) is the technique that digital marketers use to rank their client\u2019s content on Search engine result pages (SERPs).&nbsp;<\/p>\n\n\n\n<p>After the Google Penguin update, the SEO game has changed a lot. As a digital marketer, it\u2019s your duty to always keep updated about the <a href=\"https:\/\/www.elexoft.com\">latest SEO hacks<\/a> that can help you rank among the best.&nbsp;<\/p>\n\n\n\n<p>Here are the top 4 SEO hacks that every digital marketer should know and use wisely.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Use Relevant Headlines a Lot<\/h3>\n\n\n\n<p>Your headlines are the gateway to search engines. Your audience can\u2019t read your content through the search pages but can see the headlines and title of the content. To rank your content higher in search pages, generating a lot of headlines that are SEO friendly and relevant is most important.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Insert Keywords in Headlines<\/li><\/ul>\n\n\n\n<p>Your audience will find your content by searching keywords on the search engines. If your headlines don\u2019t match their search query, you risk losing traffic even if your content is relevant.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\" start=\"2\"><li>Use Words that Intrigue<\/li><\/ul>\n\n\n\n<p>Power words like \u201cfree\u201d, \u201chow-to\u201d, \u201chack\u201d, \u201cimproving\u201d are very catchy and intrigues your audience into clicking. Digital marketing agencies make the power words work in a way that they promise to provide value to your audience.<\/p>\n\n\n\n<p><a href=\"https:\/\/corberry.com\/digital-marketing-milwaukee\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agencies for digital marketing in Milwaukee<\/a> like Corberry, provide the best service for businesses in the area. They also offer other services that are aimed towards improving marketing and advertising strategies.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\" start=\"3\"><li>Don\u2019t Clickbait<\/li><\/ul>\n\n\n\n<p>Clickbaits are considered black hat hacks in the digital marketing world. While clickbaits are mostly effective in the entertainment industry, where any news can be directed as content, it usually doesn\u2019t work for other ones.&nbsp;<\/p>\n\n\n\n<p>If you clickbait your audience, they will soon lose trust and start avoiding your valuable content.<\/p>\n\n\n\n<ul class=\"wp-block-list\" start=\"4\"><li>Design Headlines for Target Audience<\/li><\/ul>\n\n\n\n<p>Not every internet user will find your content helpful. But if you design headlines that don\u2019t appeal to your target audience, the whole SEO campaign loses value.<\/p>\n\n\n\n<ul class=\"wp-block-list\" start=\"5\"><li>Use Statistics<\/li><\/ul>\n\n\n\n<p>Use numbers in your headlines. Take help of research stats or use general numbers that mean something. \u201cDigital Marketing 101\u201d, \u201cTop 7\u201d, are good examples of it.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\" start=\"6\"><li>Keep It Concise<\/li><\/ul>\n\n\n\n<p>Your SEO headlines shouldn\u2019t exceed <a href=\"https:\/\/moz.com\/learn\/seo\/title-tag\" target=\"_blank\" rel=\"noreferrer noopener\">60 characters<\/a>. If you go overboard, you risk SERPs not showing the whole headline on their page.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Write Valuable Content<\/h3>\n\n\n\n<p>Content is the most valuable aspect of SEO. If you fail to generate relevant content, your audience will not return to your site again. Your audience isn\u2019t searching Google to find your product; but looking for solutions, which we expect to find through your content.&nbsp;<\/p>\n\n\n\n<p>To write valuable content, you, as a digital marketer, need to keep some things in mind.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Keywords<\/li><\/ul>\n\n\n\n<p>Keywords are the words or phrases that your target audience searches to find relevant articles. You need to put a lot of effort into choosing the keywords for your next content.&nbsp;<\/p>\n\n\n\n<p>There are two kinds of keywords. Short-tail and long-tail.<\/p>\n\n\n\n<p>To target a higher volume of audience, put more effort into short-tail keywords. But, the competition generally remains very high. \u201cBipolar disorder\u201d, \u201cVPN servers\u201d, \u201cdigital marketing\u201d are some examples.&nbsp;<\/p>\n\n\n\n<p>A long-tail keyword consists of search phrases that your audience might search for. \u201cHow to cook spaghetti with meatballs\u201d, \u201ccan you drive a car 5000 miles\u201d are such examples.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\" start=\"2\"><li>Audience Segmentation<\/li><\/ul>\n\n\n\n<p>You need to define your audience before designing the content outline. If your content is targeted towards parents and engages astrophysicists, your chances of reaching the target audience plummets.<\/p>\n\n\n\n<p>To write relevant content, you must first understand who you are writing for and what desires they might have.<\/p>\n\n\n\n<ul class=\"wp-block-list\" start=\"3\"><li>Authority<\/li><\/ul>\n\n\n\n<p>Authority is an important factor in generating SEO content. Always fall back on outbound links. Put in relevant links to authoritative websites to rank your content higher on SERPs.&nbsp;<\/p>\n\n\n\n<p>When you put trustworthy links on your article, search engines consider yourself as a trustable source too. While that doesn\u2019t directly co-relate to ranking, it discards a red flag.<\/p>\n\n\n\n<ul class=\"wp-block-list\" start=\"4\"><li>Meta Description<\/li><\/ul>\n\n\n\n<p>Meta descriptions are short concise paragraphs that go into the article that is shown on the SERPs. If you fail to include a meta description in your article, generally the first few lines of your content are shown. Which, oftentimes, doesn\u2019t provide much value to your audience.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\" start=\"5\"><li>Content Structure<\/li><\/ul>\n\n\n\n<p>Your target should be to make your audience read your articles. Up until the end. For that, keep paragraphs short, and vary between sentence lengths.<\/p>\n\n\n\n<p>Avoid grammatical and syntactical mistakes.&nbsp;<\/p>\n\n\n\n<p>Use a lot of headlines to keep your audience engaged.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Inbound Links are the Real Deal<\/h3>\n\n\n\n<p>What\u2019s the use of content that doesn\u2019t direct your interested audience somewhere relevant?&nbsp; Incorporate internal and inbound links to your own content and guest posts to drive the traffic to your sales page.<\/p>\n\n\n\n<p>But don\u2019t overdo anchor texts. Anchor texts are the phrases that hold your inbound link in the form of non-promotional placement. It\u2019s very important that you keep it subtle. An anchor text, not having any context to the content, is repulsive.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Do a Lot of Keyword Research<\/h3>\n\n\n\n<p>It\u2019s challenging to find content that your audience might look for and find interesting. Keyword research plays a huge part in that segment. Here are some basic guidelines that you need to follow for effective keyword research.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Trending Keywords<\/li><\/ul>\n\n\n\n<p>You might already have some keyword ideas in mind. Those should relate to your product, service, and business. Suppose you are in the flower business, you can start with bouquets and wedding decorations.<\/p>\n\n\n\n<p>When you\u2019ve decided upon your keywords, you need to dig deep with keyword research tools like <a href=\"https:\/\/ahrefs.com\/keywords-explorer\" target=\"_blank\" rel=\"noreferrer noopener\">Ahrefs<\/a> to analyze average traffic density. You\u2019d also need to keep an open mind about keywords. Consider the similar keywords that the research tools suggest to end up with the best one.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\" start=\"2\"><li>Search Volumes<\/li><\/ul>\n\n\n\n<p>While it\u2019s necessary to find the most traffic-rich keywords, it\u2019s also important that you don\u2019t drive traffic that won\u2019t convert. For that, you need to decide on the keyword type.<\/p>\n\n\n\n<ul class=\"wp-block-list\" start=\"3\"><li>Short-tail vs Long-tail keywords<\/li><\/ul>\n\n\n\n<p>If your content is top-notch and has exceptional new information, you\u2019re welcome to try ranking in the most competitive short-tail keywords, like \u201cphotography\u201d.&nbsp;<\/p>\n\n\n\n<p>But typically it doesn\u2019t work like that. You\u2019d need to be both authoritative and valuable, in addition to having top-notch SEO strategies.<\/p>\n\n\n\n<p>Else, go for long-tail keywords that have less search volume, but attract specific interested customers. Long-tail keywords consist of five or more words that your audience searches for in Google. Choose wisely.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Bottom Line<\/h2>\n\n\n\n<p>As a digital marketer, it\u2019s important for you to understand how SEO works, and what can be done to improve that. Follow the article to generate relevant headlines, write valuable content, and research keywords. But, don\u2019t forget to insert inbound links to your guest posts too.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search Engine Optimization (SEO) is the technique that digital marketers use to rank their client\u2019s content on Search engine result pages (SERPs).&nbsp; After the Google&#8230;<\/p>\n","protected":false},"author":3,"featured_media":7067,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,424],"tags":[49,446],"class_list":{"0":"post-7065","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-search-engine-optimization","8":"category-seo","9":"tag-seo","10":"tag-top-seo-hacks"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top 4 SEO Hacks That Every Digital Marketer Should Know - Elexoft Blogs<\/title>\n<meta name=\"description\" content=\"The SEO game has changed a lot. As a digital marketer, it\u2019s your duty to always keep updated about the latest SEO hacks that can help you rank among the best.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.elexoft.com\/blogs\/top-4-seo-hacks-that-every-digital-marketer-should-know\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 4 SEO Hacks That Every Digital Marketer Should Know - Elexoft Blogs\" \/>\n<meta property=\"og:description\" content=\"The SEO game has changed a lot. As a digital marketer, it\u2019s your duty to always keep updated about the latest SEO hacks that can help you rank among the best.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.elexoft.com\/blogs\/top-4-seo-hacks-that-every-digital-marketer-should-know\/\" \/>\n<meta property=\"og:site_name\" content=\"Elexoft Blogs\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-14T13:47:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-14T13:50:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.elexoft.com\/blogs\/wp-content\/uploads\/2022\/02\/download.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"168\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"James Smith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"James Smith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.elexoft.com\/blogs\/top-4-seo-hacks-that-every-digital-marketer-should-know\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.elexoft.com\/blogs\/top-4-seo-hacks-that-every-digital-marketer-should-know\/\"},\"author\":{\"name\":\"James Smith\",\"@id\":\"https:\/\/www.elexoft.com\/blogs\/#\/schema\/person\/3d088a6284ea15f80d01035f93ea7689\"},\"headline\":\"Top 4 SEO Hacks That Every Digital Marketer Should Know\",\"datePublished\":\"2022-02-14T13:47:47+00:00\",\"dateModified\":\"2022-02-14T13:50:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.elexoft.com\/blogs\/top-4-seo-hacks-that-every-digital-marketer-should-know\/\"},\"wordCount\":1157,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.elexoft.com\/blogs\/top-4-seo-hacks-that-every-digital-marketer-should-know\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.elexoft.com\/blogs\/wp-content\/uploads\/2022\/02\/download.png\",\"keywords\":[\"SEO\",\"top seo hacks\"],\"articleSection\":[\"Search Engine Optimization\",\"SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.elexoft.com\/blogs\/top-4-seo-hacks-that-every-digital-marketer-should-know\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.elexoft.com\/blogs\/top-4-seo-hacks-that-every-digital-marketer-should-know\/\",\"url\":\"https:\/\/www.elexoft.com\/blogs\/top-4-seo-hacks-that-every-digital-marketer-should-know\/\",\"name\":\"Top 4 SEO Hacks That Every Digital Marketer Should Know - Elexoft Blogs\",\"isPartOf\":{\"@id\":\"https:\/\/www.elexoft.com\/blogs\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.elexoft.com\/blogs\/top-4-seo-hacks-that-every-digital-marketer-should-know\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.elexoft.com\/blogs\/top-4-seo-hacks-that-every-digital-marketer-should-know\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.elexoft.com\/blogs\/wp-content\/uploads\/2022\/02\/download.png\",\"datePublished\":\"2022-02-14T13:47:47+00:00\",\"dateModified\":\"2022-02-14T13:50:13+00:00\",\"author\":{\"@id\":\"https:\/\/www.elexoft.com\/blogs\/#\/schema\/person\/3d088a6284ea15f80d01035f93ea7689\"},\"description\":\"The SEO game has changed a lot. 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