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This article will prove to be the ultimate guide for you. Suppose you are an owner of a website that wants to increase its ranking. Or you are a freelancer who aims at providing SEO services to its clients. Yet, both of you don’t know where to start. In addition, you might have heard various terms for increasing your website ranking such as search engine optimization, search engine optimization techniques, On-page SEO, Off-page SEO, and Technical SEO.

Meanwhile, if you are looking for some tricks to increase the ranking of your website. But end up with disappointments. In addition, there is no step-by-step guide available for your guidance. So, don’t get exhausted as you have found the right blog for yourself. We will guide you from the very first step and will provide in-depth detail. So, you don’t have to visit a variety of blogs for a single topic.

In this article, we will clear your concepts about these basic terms. In addition, we will also provide step by step guide about how to optimize your webpage SEO. Let’s have a start by explaining the basic terms.

-Search Engine Optimization:                                                   

It is the systematic process of increasing your website traffic by improving your quality of content. Also, it helps your content to be visible to a large number of audiences. Meanwhile, its main target is the unpaid audience. In addition, it also increases exposure and traffic for different brands with search engine results.

Search Engine Optimization Techniques:                                                                        

These are the strategies and tools that are use for increasing traffic to a website. Meanwhile, there is a long list of techniques. However, we will discuss here the most important ones. To gain organic traffic for your website, you need to follow the search engine optimization techniques mentioned below.

  • First of all, optimize voice search for your website.
  • Design your website for the mobile version as well.
  • You don’t have to only focus on keywords. Instead, focus on your topic more than on keywords.
  • Provide enough knowledge to your customers. So, you can engage them with ease.
  • Consider YouTube search engine optimization.
  • Ignoring Technical SEO won’t be a good idea even if you have optimized your website according to on-page SEO and Off-page SEO.

Further, we will discuss three types of SEO in detail so that you are well aware. Moreover, you will then have a thorough idea of the whole process.

On-page SEO

This type of SEO includes optimization of individuals pages. Besides, it also involves both contents of the page and HTML page source code. Meanwhile, this optimization will help to rank your webpage higher. Further, play an essential role in earning more relevant traffic

Off-page SEO

Meanwhile, this type of SEO Services involves the optimization of external links and other signals. Further, it involves link building and social media as well.This type of SEO does not occur directly to your site. 

Technical SEO

It is very different from on-page and off the page. Meanwhile, it optimizes our webpage for crawlers. So, that search engine can crawl your website and interpret it without any difficulty

We have discussed basic terms now. Further, we will see what steps you are required to follow for optimizing your content.


  • To increase ranking, try to use your target keywords at the beginning of your content. Suppose you are writing an article of 2000 words. Then make sure that your target keywords appear in the first 1000 words.
  • Associate your main heading of the article with the H1 tag and subheadings with the H2.
  • Use primary keywords at least a few times so that Google can identify the main topic.
  • Use external links so that your website pops out more than other competitive websites.
  • Focus on URL as it is considered an essential aspect of SEO. Meanwhile, make sure that your URL is short and also contains words related to main keywords so that Google can easily show up your webpage in related searches.
  • Optimize your main title so that you could engage a larger audience for your content.
  • Include a related meta tag as it will help to boost your CTR (click-through rate).
  • Make sure to use keywords in your description.
  • In the end, be sure to provide unique content. By unique content, we not only meant plagiarism-free content. But it also means your article will give you an in-depth and a little more knowledge than already published articles.

In conclusion, we have discussed SEO and provided you with an ultimate step to step guide. This guide will be beneficial if you are a beginner and want to learn SEO Services from the beginning. Meanwhile, optimizing your content with these techniques would show results in a short interval. Moreover, all of the above steps are used and tested by various clients

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