Many representatives of modern business who actively use modern technology are faced with such an important task as choosing a reliable IT partner. Our software house portfolio, place letters and reviews of recommendation from customers on our websites. Demand creates supply, therefore, companies that develop websites, landing pages, online stores or mobile applications are represented on the market quite widely. A good IT company considers the development of a website, a mobile application through the prism of the client’s business tasks. The goal is not just to develop a website, online store, mobile application, Search engine optimization and close the project, but to create a tool to achieve certain business goals. After all, a site, a landing page, a mobile application - all of them have their intended purpose and must fulfill a specific task or tasks - to stimulate sales, attract new customers, increase brand awareness and loyalty.