About the Role
The SEO Specialist will develop and implement SEO strategies to improve website visibility, search rankings and organic traffic. The role involves optimizing website content, conducting keyword research, analyzing SEO performance and identifying opportunities to drive sustainable organic growth.
Responsibilities
- Develop and implement effective SEO strategies.
- Collaborate with content writers and developers to implement SEO recommendations.
- Perform keyword research, competitor analysis, and website SEO audits.
- Handle on-page, technical, and off-page SEO.
- Optimize website content, meta tags, URLs, internal linking, and images.
- Identify and resolve technical SEO issues.
- Build and manage quality backlinks.
- Monitor keyword rankings, organic traffic, and SEO performance.
- Prepare regular SEO reports and track KPIs.
- Stay updated with Google algorithm updates, AEO, GEO, and AI search trends.
- Collaborate with content writers and developers to implement SEO recommendations.
Requirements
- 2–3 years of proven SEO experience.
- Strong knowledge of On-Page, Off-Page, and Technical SEO.
- Experience with Google Search Console and Google Analytics.
- Hands-on experience with Ahrefs, SEMrush, Screaming Frog, or similar tools.
- Good understanding of keyword research, link building, content optimization and technical SEO.
- Basic knowledge of HTML/CSS and website performance.
- Strong analytical and problem-solving skills.
- Good communication and teamwork skills.
- Experience with international SEO or eCommerce SEO is a plus.
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