Ecommerce SEO Migration and URL Redirects
A platform change often changes product and category URLs. Without a plan, customers may reach missing pages through search results or saved links. Ecommerce SEO migration includes reviewing important URLs, mapping old pages to relevant new pages and checking redirects, titles, canonical tags and internal links.
Google’s site migration guidance recommends testing the new site and monitoring search performance after the move. Even a carefully managed migration can cause temporary ranking changes, so the goal is to reduce avoidable problems rather than promise fixed positions.









