Skip to main content

The world of digital marketing is constantly changing. To help you stay up to date, we’ve brought you the top 8 digital marketing trends of 2020 below.

If you are overwhelmed by digital marketing trends, you are taking risks for the future of your brand and business.

Digital Marketing 2020:

1. Presence on several search engines

The world’s most dominant search engine is a sophisticated juggler of innovations, finely tuned to deliver the most relevant, recent, and comprehensive results for any search query.

That said, DuckDuckGo – a privacy-focused search engine founded in 2008 has grown in popularity with privacy-conscious users. He even made the buzz recently with his slogan “the search engine that won’t stalk you” because “search engines don’t need to stalk users to make money”.

2. Visual search

Visual search can lead to revise the user experience towards new practices: Users can upload a photo or image of their choice to launch a search and obtain similar results by association of images.

Since the beta launch, Pinterest Lens now recognizes 2.5 billion home and fashion items. It even inspired over 600 million searches for mobile apps and Pinterest browser extensions; and has seen a 140% increase since launch day.

Pinterest is not the only one to offer this mode of visual research. Google Lens is Google’s visual search engine, which recognizes objects and landmarks through a camera app. Here are some examples of what you can do when taking a photo of the following:

Clothing and Home Goods: Find similar products and where to buy them.

Barcodes: Use a barcode to find information about a product, such as where to buy it.

Business card: Save a contact’s phone number or address.

Book: Get a summary and read the reviews.

Digital marketers can now gain an edge over their competition by following the visual search trend in 2020 to attract customers and deliver the perfect product to them.

3. Graphical and interactive emails

Lately, we are seeing a rapid decline in emails and text fact sheets. They are now replaced with beautiful pixel-perfect emails that look like graphics in a web designer’s portfolio. Email marketing trends now and throughout 2020 mean that businesses will be using emails that function like web pages, with clickable buttons and other interactions.

These neat designs do more than impress, they also improve conversions. Internet users are more likely to click on stylish buttons with images than on text links.

But nowadays even the use of email templates based on web pages is not enough; you have to go the extra mile with stunning visuals and user experience centric designs. Considering the return on investment, be sure to make your emails as engaging and flirty as possible.

4. Chatbots

Chatbots among other digital marketing trends will continue to play an important role in 2020. This Artificial Intelligence (Ai) – based technology uses instant messaging to chat in real-time, day or night, with your customers or your site visitors.

Surveys show that:

Chatbots will be at the origin of 85% of customer services by 2020

The main advantages of chatbots are: 24 hour service, instant responses to inquiries and answers to simple questions

63% of respondents prefer to send a message to an online chatbot to communicate with a company or brand

80% of companies want to have chatbots in 2020.

5. Direct messaging

In order to get closer to customers, brands are turning to DMs (instant messages). In order to simplify customer service and make sales easier, DMs are emerging as one of the most popular digital marketing trends of 2020.

Through messaging apps like WhatsApp and Facebook Messenger, or through private messages on social media like Twitter and Instagram, brands bond closely with their customers.

Brands find that customer DMs represent an opportunity to bond with them, whether it’s dealing with complaints, taking orders, or even just joking around.

6. Social commerce

Digital marketing: social commerce For a long time, companies have sought to entice their social media followers to visit their online stores. Now they don’t need it anymore.

Social commerce refers to the purchase of products directly through advertisements or posts on social media. You don’t even have to quit the app anymore! These commercial posts aren’t really new per se; But since the launch of Instagram Checkout in 2019. They are attracting more and more attention from e-commerce.

You don’t even have to be an e-commerce brand. As long as you sell products, even just a few pieces of merchandise, you can get a better return on promoting social media transactions.

7. Vlogs

With the continued success of YouTube, Instagram Stories, and Snapchat, video blogging is more popular than ever. Unlike other types of videos like how-to videos or short films; Vlogs are more personal and direct. Bloggers speak directly to the public, creating a more personal and direct connection; which is obviously a good thing for marketers trying to build stronger relationships with their customers.

Blogs can be practical and strategic. You can live stream special events that not everyone can access. Like a business conference or a musical concert.

As video marketing continues to increase, we’ll likely see other subcategories like vlogs appear. Differentiating your video content now will help you adapt to the marketing trends of 2020 and into the future.

8. Micro-influencers

Influencer marketing has been a digital marketing trend for a few years now. But its success means that now it is the big influencers who decide. It is no longer enough to send them a free sample in the hope that they will present it to their communities! Payment tables and price lists exist to regulate this market. Social media “influence” is a commodity today, and it’s expensive!

Micro-influencer is a term that has been used more and more recently. It refers to mid-sized influencers with narrower niches; Popular enough to be influential! And always in touch with their followers and not overloaded with sponsorship offers.

In conclusion

For anyone working in this field; the change in digital marketing trends in 2020 is an integral part of the business. You must keep looking ahead and strive to embrace new technologies and new marketing strategies; In order to distinguish yourself from your competition.


  • Avatar says:

    I really enjoy the blog article. Thanks Again. Cool.

  • Avatar pts card says:

    I really like and appreciate your article post. Much thanks again. Really Cool.

  • Avatar his response says:

    I am truly delighted to glance at this weblog posts which contains plenty
    of useful data, thanks for providing such data.

  • Avatar 5 hour energy erectile dysfunction says:

    Hi, are using WordPress for your site platform? I’m new to the blog world but I’m trying to get started and create my own. Do you require any html coding knowledge to make your own blog? Any help would be greatly appreciated!

  • Avatar ccshop says:

    If you want to obtain much from this piece of writing then you have
    to apply these methods to your won blog.

  • Avatar sữa bột enfagrow nắp đỏ says:

    Wow, fantastic blog format! How long have you been blogging for?
    you made blogging look easy. The full glance of your website is excellent, let
    alone the content!

  • Avatar keto pills says:

    My brother recommended I may like this web site. He was entirely right.
    This put up truly made my day. You can’t imagine just how so much time I had spent on this info!

  • Avatar internet says:

    At this moment I am going to do my breakfast, later than having my breakfast coming again to read other news.

  • Avatar Matt Andrews says:

    Hi! This is kind of off topic but I need some guidance from an established blog.
    Is it difficult to set up your own blog?
    Do you have any ideas or suggestions? Appreciate it

  • Avatar diversity synonym en says:

    Wow, that was strange. I just wrote a really long comment but after I clicked submit my comment didn’t appear.
    Grrrr… well, I’m not writing all that over again. Regardless, just wanted to say fantastic blog!

  • Avatar zarabianie says:

    My brother recommended I might like this blog. He was entirely right.
    This post actually made my day. You can not imagine simply how much time I had spent on this information! Thanks!

  • Wow! In the end I got a blog from where I can in fact take helpful
    information regarding my study and knowledge.

  • Whats up very nice website!! Guy .. Excellent .. Amazing ..

    I’ll bookmark your blog and take the feeds additionally?
    I am glad to find numerous useful information right here in the put up, we want work out more strategies on this regard, thank you for sharing.
    . . . . .

  • Thanks for another informative blog. Where else could
    I am getting that kind of info written in such a perfect way?
    I’ve a challenge that I am just now running on, and I have been at the look out for such info.

Leave a Reply