The world of digital marketing is constantly changing. To help you stay up to date, we’ve brought you the top 8 digital marketing trends of 2020 below.
If you are overwhelmed by digital marketing trends, you are taking risks for the future of your brand and business.
Digital Marketing 2020:
1. Presence on several search engines
The world’s most dominant search engine is a sophisticated juggler of innovations, finely tuned to deliver the most relevant, recent, and comprehensive results for any search query.
That said, DuckDuckGo – a privacy-focused search engine founded in 2008 has grown in popularity with privacy-conscious users. He even made the buzz recently with his slogan “the search engine that won’t stalk you” because “search engines don’t need to stalk users to make money”.
2. Visual search
Visual search can lead to revise the user experience towards new practices: Users can upload a photo or image of their choice to launch a search and obtain similar results by association of images.
Since the beta launch, Pinterest Lens now recognizes 2.5 billion home and fashion items. It even inspired over 600 million searches for mobile apps and Pinterest browser extensions; and has seen a 140% increase since launch day.
Pinterest is not the only one to offer this mode of visual research. Google Lens is Google’s visual search engine, which recognizes objects and landmarks through a camera app. Here are some examples of what you can do when taking a photo of the following:
Clothing and Home Goods: Find similar products and where to buy them.
Barcodes: Use a barcode to find information about a product, such as where to buy it.
Business card: Save a contact’s phone number or address.
Book: Get a summary and read the reviews.
Digital marketers can now gain an edge over their competition by following the visual search trend in 2020 to attract customers and deliver the perfect product to them.
3. Graphical and interactive emails
Lately, we are seeing a rapid decline in emails and text fact sheets. They are now replaced with beautiful pixel-perfect emails that look like graphics in a web designer’s portfolio. Email marketing trends now and throughout 2020 mean that businesses will be using emails that function like web pages, with clickable buttons and other interactions.
These neat designs do more than impress, they also improve conversions. Internet users are more likely to click on stylish buttons with images than on text links.
But nowadays even the use of email templates based on web pages is not enough; you have to go the extra mile with stunning visuals and user experience centric designs. Considering the return on investment, be sure to make your emails as engaging and flirty as possible.
Chatbots among other digital marketing trends will continue to play an important role in 2020. This Artificial Intelligence (Ai) – based technology uses instant messaging to chat in real-time, day or night, with your customers or your site visitors.
Surveys show that:
Chatbots will be at the origin of 85% of customer services by 2020
The main advantages of chatbots are: 24 hour service, instant responses to inquiries and answers to simple questions
63% of respondents prefer to send a message to an online chatbot to communicate with a company or brand
80% of companies want to have chatbots in 2020.
5. Direct messaging
In order to get closer to customers, brands are turning to DMs (instant messages). In order to simplify customer service and make sales easier, DMs are emerging as one of the most popular digital marketing trends of 2020.
Through messaging apps like WhatsApp and Facebook Messenger, or through private messages on social media like Twitter and Instagram, brands bond closely with their customers.
Brands find that customer DMs represent an opportunity to bond with them, whether it’s dealing with complaints, taking orders, or even just joking around.
6. Social commerce
Digital marketing: social commerce For a long time, companies have sought to entice their social media followers to visit their online stores. Now they don’t need it anymore.
Social commerce refers to the purchase of products directly through advertisements or posts on social media. You don’t even have to quit the app anymore! These commercial posts aren’t really new per se; But since the launch of Instagram Checkout in 2019. They are attracting more and more attention from e-commerce.
You don’t even have to be an e-commerce brand. As long as you sell products, even just a few pieces of merchandise, you can get a better return on promoting social media transactions.
With the continued success of YouTube, Instagram Stories, and Snapchat, video blogging is more popular than ever. Unlike other types of videos like how-to videos or short films; Vlogs are more personal and direct. Bloggers speak directly to the public, creating a more personal and direct connection; which is obviously a good thing for marketers trying to build stronger relationships with their customers.
Blogs can be practical and strategic. You can live stream special events that not everyone can access. Like a business conference or a musical concert.
As video marketing continues to increase, we’ll likely see other subcategories like vlogs appear. Differentiating your video content now will help you adapt to the marketing trends of 2020 and into the future.
Influencer marketing has been a digital marketing trend for a few years now. But its success means that now it is the big influencers who decide. It is no longer enough to send them a free sample in the hope that they will present it to their communities! Payment tables and price lists exist to regulate this market. Social media “influence” is a commodity today, and it’s expensive!
Micro-influencer is a term that has been used more and more recently. It refers to mid-sized influencers with narrower niches; Popular enough to be influential! And always in touch with their followers and not overloaded with sponsorship offers.
For anyone working in this field; the change in digital marketing trends in 2020 is an integral part of the business. You must keep looking ahead and strive to embrace new technologies and new marketing strategies; In order to distinguish yourself from your competition.