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Today – “content is king” What does it mean? Well, the online shopper no longer wants to have anything to do with noisy advertising campaigns or with poorly designed sites. Buyers creating useful content for articles. And subscribers want the author to be a truly exceptional expert. What kind of author are you? Why should users trust you? Is your product any different than other similar products? Do you really understand what the customer wants?

Sounds like a daunting task, right? In general, yes. Content marketing requires ongoing investment by the company. Creating a successful strategy and content marketing plan will take time, energy and money.

You do not need to worry and independently investigate this issue. Using the 5-step formula, you will learn how to create useful content for your audience.

Step 1: Identify Your Target Audience

Do you know who your target audience is? The question is not whether you can or not define your audience according to only one criterion (for example, restaurant owners, unemployed mothers, human resources managers, etc.) This is quite simple.

This is a question of what your audience is really interested in. Your goal should be to create content that helps solve the problems of the audience, or at least convinces the reader that you are an expert and a person they can trust.

Your audience:

  • Read blogs?
  • Hopes to receive free gifts?
  • Active on social networks? If so, in which?
  • Subscribes to the newsletter to receive information for subscribers?
  • Monitors partner sites or competition?
  • watching a video on a YouTube channel
  • Listening to podcasts?

Step 2: Develop a Content Strategy

Today, it is very important to be timely informed about the most topical topics. And, to the same extent, the ability to find your own ideas for a marketing strategy is important.

First, identify the main topics for creating useful content for articles. Suppose you are in the candle business. Most likely, you will create content about candles, the best products, the most popular scents, etc. But how many times can you exhaustively write about this? That is why you should seek help.

Step 3: Create Your Content For Articles

And when you have already decided what you will write about, you should know how to create exciting and harmonious content. Review the following checklist to determine if your content deserves rave reviews and sharing:


  • Did you use headers (h2, h3, even h4 and h5) to create a logical presentation?
  • Does the text contain paragraphs with bulleted and numbered lists?
  • Have you avoided using professional jargon?
  • Did you open the topic correctly?


  • Do you write about topics that are relevant and relevant to your audience at the moment?
  • Have you accurately captured the concerns and interests of your audience?
  • If you describe a relevant topic, have you successfully connected it with the business?
  • Have you told a story that your audience understands and can connect?


  • Is the content fun? Honest? Empathic?
  • Do you cover discussion topics because topics are interesting to users, or just because you want to get their attention?
  • Is it obvious which target audience you are interested in using content?
  • Do you try to help the audience and / or provide useful and practical information?


  • Have you invited the audience to comment and share?
  • Did you explain why the audience should act after reading the content?
  • Is it worth sharing your content so that others can read it?

Step 4: Use an Interactive Environment

Of course, writing blog posts that become viral right away is great. However, sometimes it’s not enough to think over the topic and structure of the article to attract attention to the extent that you want (or deserve).

Step 5: Expand Coverage

One of the best ways to expand your content marketing reach is to use a shared audience. For clarity, this is not a theft method of foreign readers. You must become a member of a community that intersects with you, just as you intersect with it.


Fortunately, content marketing is becoming much easier due to the variety of free and uncomplicated tools available today. However, this does not mean that your efforts in content marketing will require less time. This means that you can automate some tasks from the same or those tasks in which you are not an expert (think about WordPress plugins, for example). In this case, you can focus on tasks that deserve more attention from you.

And the question for you: have you tested any solutions before? If so, what are your results? Share your experience in the comments.

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