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Business systems are powered by software. And, software testing or quality assurance is essential for the growth of all types of businesses. Correcting mistakes is very costly and can lead to a significant loss. So, testing any product before marketing or releasing it to the masses is essential. Moreover, you need to ensure your business chooses a suitable and efficient testing method. 

One can either do manual or automated testing. But you need to understand that manual testing is time-consuming and exhausting. Besides, no human is perfect, and manual testing is vulnerable to inaccuracy. Thus, this makes it hard to be certain of the manual testing results. 

Automated testing is a preferable option for quality assurance. Businesses stand to gain with test automation in the ever-changing business environment. Test automation is time-efficient and a risk prevention option. 

This article highlights some of the top benefits of automation testing. Let’s explore!

Increased Test Coverage

Naturally, the number of tests manual testing can verify is very low. But automation testing software allows you to spend most of your time writing new tests and adding them to your automated suite. 

So, you are confident that your product’s test coverage will expand with automation testing. Moreover, ensure more functionalities of your product are thoroughly evaluated. And this will result in a better, more functional app.

Besides, developers can design more in-depth tests that cover complex use cases. Automation testing helps to address lengthy tests that are often avoided during manual testing. 

Reduced Business Expenses

Testing automation will help businesses to spend less. Companies looking to lower testing expenses should consider investing in new technology. If your business performs 90% of its tests manually, it will benefit from automation testing. 

With an automation testing platform, businesses will reduce their testing expenses. 

You can reduce your expenses using impact testing run by AI. It can detect, with precision, the sections of an application affected by a new update. Similarly, you can swiftly test cases to check the above sections. 

Using these two technologies helps organisations take a personalised, focused, and intelligent approach when performing the tests. The technology speeds up the test cycles and delivers a wider automation coverage.

Improved Reliability and Accuracy 

Naturally, humans are prone to making mistakes. Besides, experienced QA engineers make these errors by testing lengthy and complicated use cases.  Repeating a single examination can get boring and affect an individual’s concentration. 

However, organisations enjoy automated testing because of their accuracy levels. Besides, test scripts never get weary of running. They will produce precise and reliable results regardless of the times they run. 

So how can businesses leverage automation testing?

Ensure you synchronise test code with the application test to minimise weak and inaccurate tests.

Re-running the same tests on other servers will ensure the products perform as expected. Doing this will help rule out server issues and increase dependability.

Deeper Insights

If you’re looking for rich and actionable insights, you can’t ignore the comprehensive test reporting. This is a vital part of the test automation framework since it allows you to comprehend the state of your testing activities and products. 

Test coverage, real-time data on tests, detected defects, and severity levels are some of the detailed report logs expected from automation testing.

Therefore, a comprehensive report allows QA engineers to spot the areas that need more care to help maintain your product’s overall quality.

Choosing a reporting tool compatible with your problem tracking software and test management is the trick. 

Reusability of Test Suite

Building an automated test suite is challenging for most businesses. After defining the suite, the good news is that it becomes a breeze to reuse for other projects or other cases. Besides,  you can quickly connect another project to the automated test suite.

After building the first suite, you will gain a comprehensive insight into setting up an automated test suite and all associated tools. If there is an upcoming project, it is easy for you to apply the knowledge for setting up your automation testing platform.

Faster Release Cycles

Your testing efficiency and speed determine the quality and speed of your releases. Automation testing allows businesses to adopt faster-testing cycles.

Additionally, it eliminates the need to set a new environment and write scripts. Both are time-consuming and tedious. It can reduce manual testing from weeks to hours. Hence, automation testing improves your efficiency. 

Automation testing also allows you to run parallel tests simultaneously. Moreover, it needs almost no human oversight. Hence, testing several versions across multiple platforms is possible. 

Hence, faster testing means a quick update release. It is a bonus to the QA team. They get instant feedback for faster bug-fixing actions. Collectively, this allows for fast and efficient releases. 

Improves the Quality of the Product

With little or no human oversight, automation testing eliminates human errors. Additionally, you’re able to expand your test coverage because it is faster. Hence, QA developers can detect, identify, and fix bugs swiftly. It allows them to fix defects before adversely affecting user experience. 

Moreover, automation testing frees the QA team of repetitive tasks. The freed time can allow the team to be more creative with more value-addition iterations. Through exploratory testing, the iterations of new features can add value to a software product. 

However, achieving maximum benefits lies in having an early start. Make automation testing part of the development cycle as early as possible. It gives you leverage in spotting defects and resolving them in advance. Incorporating this strategy in your CI/CD assures swift and quality feedback culture. 


Automation is changing modern industries, including software (SW) testing. QA automation is gaining traction across the whole QA cycle in SW development. Companies are using the strategy because of two main benefits. It speeds up the product’s time to market. And it improves quality. 

Thus, it makes QA automation a tool for competitive leverage. You can conduct several tests faster, fix bugs promptly and eliminate errors. Hence, you reduce costs while delivering quality products more quickly. That’s how you stay ahead of your rivals in the market. 

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