Twitter is one of the main social networks of the moment. With millions of users and enormous communication potential, Twitter has become one of the main platforms for the dissemination and interaction of companies with the target audience.
The dynamics of this platform are as follows: publish updates called tweets – small messages with up to 280 characters – as many times as you want. In this way, when you follow other people on Twitter, you will be able to see their tweets on your timeline. When they follow you, they will be able to see your tweets in the same way.
The more followers you have, the greater the number of people who will see your posts, the greater the reach of your updates.
Thus, the great challenge for those who use Twitter to publicize their business and interact with the target audience is not only to Get followers but, above all, to get quality followers. That is, get a real audience.
When you have many followers, but not qualified, it is common for the types of doubts described by Luis to arise :
- I have thousands of followers and I don’t get more than 2 retweets when I post something;
- Nobody comments anything to me, or debate anything;
- I only receive private advertising messages;
- I don’t sell through Twitter with as many followers as I have.
Next, we present 9 fundamental tips to obtain Twitter followers in a progressive way, that is, followers who share their interests, who help you spread your content, and who are interested in them. In two words: real followers!
1. Define your subject area
Defining the subject area and making it clear in your profile what topic you are oriented towards is very important. Why?
Why when they decide to follow you, people have the expectation that you will talk about topics that interest them. However, if when they follow you they start to find scattered things that have nothing to do with their interests, it is practically certain that they will stop following you.
Therefore, by producing content on specific topics it is much easier for your followers to be loyal to you as they will find what they are looking for.
2. Build an attractive profile
Building an attractive profile means, in addition to specifying your thematic niche, investing in images and presentation text. A good presentation text coupled with an impactful profile image generates immediate interest.
3. Produce relevant content
It is useless to define your thematic niche, have a good presentation text and an impactful image on your profile if you publish content that is not relevant to the user. Without relevant content, the user will reach your profile attracted by your image and presentation, but when they see your tweets they will not follow them.
Relevant contents are those that generate value for the reader. To generate value, the content needs to dialogue with the user’s needs and offer solutions for them.
4. Tweet a lot
To increase the chances of people seeing your Tweets, we suggest tweeting a lot. You can even repeat some Tweets during the day. In a moderate way, of course.
If you have little presence on the platform, that is, few Tweets, it is very possible that users will stop following you by deducing that you do not use the platform much.
Sharing good posts from sites in your industry is one way to have some additional content on your Twitter account.
The Twitter Feed application helps you with this. This tool will allow you to enter the Feeds of the most important Webs or Blogs with the best content in your sector. It is super simple to use.
5. Interact with people
Be authentic, interact with your followers.
Interacting on Twitter means retweeting others, bookmarking, replying to those who address you, and including mentions of other accounts in your tweets.
That’s important because a good response to a person you follow can be a reason for that same person or others who see the response to follow you.
6. Use hashtags
On Twitter, it is possible to search. Using hashtags is a good way to gain visibility on the platform. You can search Google’s hashtag ranking for the most searched in your area and use them in your tweets.
Another strategy is to be attentive to trending topics on Twitter. If they coincide with related topics with your timeline and if it causes you a tweet that contributes, it is a good occasion for many people to see you in their searches for that hashtag. It is an excellent source of potential new followers.
7. Guest post
Do guest posts is another great strategy. By producing good quality and relevant content – text, podcast, etc. – for a well-positioned blog, you can greatly increase your authority on the web and, consequently, gain more followers on Twitter.
For this strategy to come out very well, be sure to read our complete Guest Posting guide.
For the guest post strategy to work well —but not only for that— it is important that you have a blog.
Having a blog or channel on YouTube means having an online presence, and that is the most powerful way to get followers on Twitter.
9. Don’t buy followers
Buying followers seems like a simple and practical strategy to increase the number of your audience on Twitter. However, with this type of practice, you may get followers, but not a quality one, that is, real followers, since you will not share the interests with them and you will not cause the impact with your publications that you should have.
Although automatic, it is not a bad tool. Your goal is to follow the people who are interested in your posts so that they follow you back and get their attention with your interesting tweets, as well as increase your number of followers.
Another good thing about it is that this tool periodically and automatically checks the users who have followed and who have not returned the follow and stops following them, this is fantastic.
To learn more about how to get followers on Twitter and much more, download our Ebook Marketing on Twitter.